The world’s biggest brick manufacturer decided to return the bricks to it ‘s original home town…India. Clay bricks have been used since ages in the country, known to most as the birth place for terracotta culture. It was Wienerberger’s initiative to introduce this amazing building material Porotherm Clay Brick in an organized format, south India being their first destination in Asia.

In 2006, the company was incorporated in India with its very first Asian plant in Kunigal, 70 Kms from Bangalore, aiming to produce high quality clay building materials for the local market. After receiving the authorization from Karnataka State High Level Clearance Committee, Wienerberger completed construction of its production unit spanning 30 acres in the Kunigal KIADB Industrial Area by 2008, while manufacturing commenced in 2009.

The facility has the distinction of being a first of a kind fully automated production unit for manufacturing of clay bricks in India. With a capacity of over 100 million brick units per annum, it is one of the biggest units of its kind in Asia. The production is environmentally friendly, and runs 365 days a year irrespective of weather conditions. Presently, Porotherm Clay brick are being used in all major cities in Karnataka, Tamil Nadu, Kerala and Andhra Pradesh.

Till date, Wienerberger has supplied Porotherm Horizontally Perforated Bricks to over 26,000 apartments across South India.

The projects include large apartment, villas, educational institutes, hospitals, hotels, commercial complexes and individual houses. Savings from using the bricks are especially large in high rise construction.

The goal of Wienerberger India is to meet the design requirements of architects, developers and builders in order to progress with time while always keeping the end customer in mind. The final aim is to create natural and healthy living spaces for the Indian consumers.

Why Porotherm Clay Brick is Green?

Wienerberger India has always believed in the concepts of sustainability through all its endeavors, right from procuring raw materials, to the production methodology and the products that we offer are all bound by principles of sustainability. Some of the initiatives in this respect include:

1) Disilting of Clay Tanks

2) Use of locally available products

3) Use of waste products from other industries

4) Efficient use of Biomass & other environmentally friendly fuels in manufacturing

Apart from these, we continuously recycle heat & energy in the production process and systematically adopt various conservation projects in our plant on a regular basis.

Wienerberger products (Porotherm HP, THERMOBRICK) have been rated by the Indian Green Building Council (IGBC) & GRIHA (Green Rating For Integrated Habitat Assessment) developed by TERI (The Energy and Resource Institute) two of the premium organizations dealing with green building in India.

The IGBC-LEED rating system has been developed based on guidelines of USGBC and promoted by CII – Confederation Of Indian Industries. We are happy to inform that POROTHERM HP Clay bricks are rated by IGBC under following criteria’s:

• Energy Efficiency : Lower ‘U’ values assure better thermal insulation thus providing comfortable indoor climate – reduce energy demand for air conditioning
• Material with Recycled Content :
  • Raw Material used are industrial waste or recycled materials – thus save on natural resources Eg. coal ash, rice husk, granite slurry etc.
• Regional Material : Factory to site distance < 400km
• In addition we use De-silted Clay from dead water tanks

GRIHA Green Rating For Integrated Habitat Assessement is a rating system developed considering Indian Climate Zones and inhabitants requirements indigenously. It is developed to rate commercial, Institutional and Residential buildings in India, emphasizing national environmental concerns, regional climatic conditions and locally available solutions.

These Porotherm Clay Brick are used for Non-Load Bearing partition walls or infill masonry.

Key Advantages:

• 60% less weight than a solid concrete block
• Compressive strength >35 kg/cm2
• Density of approx.694 – 783 kg/m3
• Large size & low weight
• Excellent thermal insulation
• Water absorption